“Poles outside large urban areas have much higher regard for direct contact than apartment bloc dwellers do. That’s why, from the standpoint of political marketing, this tactic makes sense,” said Mirosław Obarski, commenting upon Lech Kaczyński’s visits to such towns as Wisła, Krotoszyn, Nysa, Dębica, Wejherowo, Puck and Skwierzyna for Rzeczpospolita and Życie Warszawy. The [...]

KupFranki.pl proves that 2009 will be the year of social networking – wrote Mirosław Obarski. New technologies easily integrate people around ideas and encourage… action. Is fundamental change at hand? Not only is it about gigantic sums – 134.9 billion złotys in Swiss franc-denominated loans – but it also affects thousands of Poles. Borrowers squeezed [...]

At the 11th session of the Dialog PR series, organized by PRoto and the portal Gazeta.pl with the support of the Institute of Media Monitoring, journalists and PR people discussed their mutual relations. Over 160 specialists working in the PR industry participated. The journalist panelists were Iwona Kmita from the magazine Cztery Kąty, Jakub Kurasz [...]

Commentary on the PRoto.pl survey by Mirosław Obarski concerns, in sum, two complementary surveys about relations between journalists and public relations personnel. “It’s evident on the basis of the two surveys conducted by PRoto.pl that journalists and PR people do not always know how to talk to each other. Maybe this is why their list [...]