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Zawartość lukru w cukrze
A series of three articles devoted to Starbucks coffee shops appeared in Dziennik’s Społeczeństwo [Society] section two weeks ago. The phenomenon of this extraordinary interest is explored in the blog Mediafun, which included commentary byMirosław Obarski on the subject:
“Right now I’m sitting in a Starbucks outlet and I don’t see any evidence that excessive sweetening has given this chain any trouble – actually, coffee without sugar has a much weaker effect.
Surrounded by emo kids sitting with mugs sporting their names (the check-out girl asks you your name when you pay – a mega-clever trick to make you instant friends with the chain), neither do I see the slightest influence of the Dziennik articles on their purchase decisions. In a world of “faits journalistiques” cloying praise disgusts us, and rightly so, just as very few people are able to drink a coffee sweetened with six packets of sugar.
Keep in mind that Poles, young or old, like to try new things. Starbucks could achieve success because no chain has entered the Polish market in a long time; maybe that’s the reason for the interest, which has bordered on hysteria at times. Lousy articles are not doing it any harm, even in Dziennik. It owes more to its organizational culture and original approach to customers. Well, and to sugar.”