Jak lansują się politycy

10 May 2009
Kategoria: PR consultants
10 May 2009, Komentarze: 0

tvp2The four (undone) buttons of Wojciech Olejniczak’s shirt in his photo placed on the cover of the weekly Wprost have shocked Polish public opinion. It inspired a discussion about the “prettification” of politicians between Piotr Kraśko and Mirosław Obarski in the morning program “Pytanie na śniadanie” [“A question for breakfast”] on Polish Television TVP 2.

pytanie-na-sniadanie

Wojciech Olejniczak is cashing in on a move that was fairly risky for the politician’s image. Wprost, having noticed the popularity of its issue with the unbuttoned politician, used the cover for its own marketing campaign. What Poles think about the whole thing is indicated by the results of an Internet poll about the next politician whose torso they’d like to see. The survey respondents mentioned… Ryszard Kalisz, immediately followed by Jarosław Kaczyński.