I zniechęcanie ma sens

PRoto.pl cited a conversation that appeared in Superstacja between Karolina Kawska and image specialist Mirosław Obarski about the election campaign to the European Parliament. Obarski noted that an effect of the campaign was to discourage Poles from participating in the elections. According to him, the negative campaign run by PiS [Law and Justice party] and, partially, SLD [Democratic Left Alliance] contributed to this. Obarski also noted that the results of a poll conducted by TNS OBOP on May 22 indicated that politicians’ actions had discouraged 43% of Poles from voting. Only 17% had been encouraged to vote by the campaign, while 32% did not notice it.

“Discouraging voters from voting and a low turnout could be advantageous for PiS, because this party’s electorate is disciplined – as opposed, for instance, to the people who support PO [Civic Platform party],” Obarski said. “Otherwise, this anti-campaign is a waste of money. PiS set itself the sole aim of discouraging people from voting for PO. They treated winning votes for their own party as a marginal objective.”
The discussion also brought up the elements of the campaign that would be remembered the best, including the “prettified” Wojciech Olejniczak (SLD) on the cover of Wprost, the use of a PO ad from previous elections in a spot for PiS, an ad discrediting an individual PO politician, Janusz Palikot, and a terrible radio spot for SLD